Summary.

 

When I was in school, I wanted to be a writer or a lawyer. Thankfully, I went the altruistic route and ended up in advertising. For 14 years, I’ve challenged myself at every opportunity in the integrated advertising space. From TV to radio, online, OOH, experiential, CRM and Shopper, I know how to engage an audience both from a direct and mass perspective. Having conceptualized and launched many fully integrated campaigns, I attack my clients’ business problems from a 360-degree view. I also just authored a children’s book – so ask me about the joys of self-publishing!

Work experience.

Associate Creative Director, Copy – Loblaw Agency (Contract full-time) Jul 2023 – Present

  • Creating digital and integrated campaigns for all things Loblaw, with a focus on PC control brands, PC Optimum, and no frills.

  • Overseeing work on PC Optimum and other PC brands

Mother, Creator of Life (Maternity leave)                            Mar 2022 – Jul 2023

One master project that included the creation of a human life, nurturing growth and nutrition for a team of juniors, and cultivating learning opportunities 24 hours a day, 7 days a week.

Creative Director, Copy – Junction59 (Contract full-time)          Jul 2021 – Mar 2022

  • Created digital campaigns for clients including TELUS, SiriusXM, and Honda.

  • Managed team of creatives and won new projects for the team.

Senior Copywriter – GUT Agency (Contract full-time)              Apr 2021 – Jul 2021

Created 360 campaigns for Tim Hortons along with an AD partner.

Associate Creative Director – 6degrees Integrated (Permanent full-time)  2018 – 2020

  • Won a CMA award for my work on Tim Hortons.

  • Creative lead on Canopy Growth, Tim Hortons, Henkel, Weston, Green Giant.

  • Responsible for managing a team of writers and art directors.

  • Specialized in in-store, digital and experiential.

Senior Writer – Traffik Group (Permanent full-time)                                    2016 – 2018

  • Shopper/Integrated agency experience.

  • Worked on integrated campaigns, big ideas, online videos, print, DM and XM creative.

  • Creative lead on Cadillac Fairview.

  • Worked on a breadth of other in-house clients to grow our scope of work.

 

Copywriter – Cossette (Permanent full-time)                                                  2013 – 2016

  • Won an Applied Arts award for my work on McDonald’s.

  • Clients included multiple General Mills brands, TELUS, SickKids, Intact Insurance, Egg Farmers of Canada and McDonald’s.

 

Copywriter – Fuse Create (Permanent full-time)                                                   2013

  • Worked on variety of integrated campaigns.

  • Clients included Kruger, Interac, Michael Garron Hospital and Equifax.

 

Copywriter – Proximity BBDO (Permanent full-time)                    2011 – 2013

  • Won a CMA Award for my CRM work on BlackBerry.

  • Main clients included Spin Master, Rogers, BlackBerry, Monster, Mars, SiriusXM, and RBC.

Copywriter – Hostopia (Permanent full-time)                      Mar 2010 – Apr 2011

Wrote search-optimized copy for client websites.

Working and travelling abroad                                                         2007 – 2010   

South Korea, Australia, New Zealand, the UK, Indonesia, Thailand, Samoa.

Copywriter/Content Coordinator – Hostopia (Contract full-time)         2007

Website content development for small to medium-sized businesses.

Education.

 

B.A. Degree – McMaster University

9/2004 – 5/2007

Hamilton, Canada

Graduated with major in English.

B.A. Degree (partial) – York University, Collège Glendon

9/2003 – 5/2004

Toronto, Canada

Began a degree program in Psychology, taken entirely in French.