Canopy Growth Retail
As the creative lead on Canopy, I was responsible for launching a multitude of cannabis brands into the Canadian market for the first time ever - Tweed, DNA, LBS, Tokyo Smoke, DOJA, Van der Pop and Twd. This involved bringing each brand into the retail space in a big way while toeing the line of new cannabis laws and regulations.
“It ain’t my name but it’s my game.”
— Snoop Dogg
The man himself gave the headlines and copy on his brand, LBS, a big seal of approval. That’s something that doesn’t happen every day.